Video for Chets Creek Elementary’s agricultural theme. The leadership team was excited about the idea of “cultivating a community of excellence,” (plus, I suspect they were playing a lot of Farmville), and wanted a farming theme. But the challenge was that they wanted the school still to feel progressive, and not like a rural farming school. So I threw away any Green Acres references I was tempted to make, and made a fun, cartoony film, showing the principal and students working together to help the school grow.
I wasn’t on-site for the filming of the source material, which led to some iffy green-screening, but despite these technical issues, the film felt fun and smart, and the kids and teachers got into it!