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Video announcing Chets Creek Elementary’s new theme about empowering children. The principal is the star hero.

I’d done videos for them in the past, but being a long-time superhero fan, this one was a lot more fun to work on. On the others, I’d filmed the principal on a green screen and chroma key her into the films, but this year, she was pregnant and not so eager to squeeze into a spandex body suit, so I had to stretch my illustrative muscles.

Video for Chets Creek Elementary’s agricultural theme. The leadership team was excited about the idea of “cultivating a community of excellence,” (plus, I suspect they were playing a lot of Farmville), and wanted a farming theme. But the challenge was that they wanted the school still to feel progressive, and not like a rural farming school. So I threw away any Green Acres references I was tempted to make, and made a fun, cartoony film, showing the principal and students working together to help the school grow.

I wasn’t on-site for the filming of the source material, which led to some iffy green-screening, but despite these technical issues, the film felt fun and smart, and the kids and teachers got into it!